KKR’s latest column talks about subsidiary rights, but her discussion of how she was scammed by a major agency reminds me of a lesson you can’t teach too often when judging literary agents: Whenever you’re dealing with someone you don’t personally know, be cautious. Trust, but verify. In fact, “trust, but verify” is useful when […]

This is one question that we’re taught to answer, whether it’s formulating the idea for a book or marketing a book that’s already published: Who is your audience and how do you find readers for your books? It’s not an easy question to answer. You want answers that work for you, which means you have […]

If you’ve never run a business before, if this is your first book you’ve published, if you’ve read enough success stories and heard come-ons from book marketers that promise a steady income or best-seller status, then we need to talk about expectations. Writing is fun. Creating a story is a blast. Putting words down on […]

There’s no lack of information and advice when it comes to how we should live. The Greek philosophers asked that question and Romans such as Marcus Aurelius left behind works that considered how best we should behave. Today, we are beset by how-to books that promise us the path for maximum production, to hone our […]