Going to festivals can give you ideas about how best to market, brand, and sell your books. Think about it: There are a hundred storefronts vying for your attention and your money. How do they present themselves? I could see this last weekend at the Hershey Culturefest. There were probably a dozen vendors selling jewelry. […]
Saturday was a long day. We hauled out the canopy, the books, the catalogs, and the cookies and drove to downtown for Hershey Culturefest 2018. This was the first show run by the historical group after they split with the downtown merchants group last year. I told you about the Artfest and flower show in […]
We’re spending today getting ready for the first Hershey CultureFest. Teresa spent the week sewing the logo on two shirts, supervised by the now-recovered cat Olga. Later this evening, I’ll move the books, canopy, and other equipment from the basement to the living room, then get the car loaded for the first trip. This year, […]
The separation between the two Hershey groups that ran the Art on Chocolate festival gave vendors the opportunity this year to attend two festivals. First up was Hershey Artfest 2018, run by Hershey Derry Twp. Historical Society over Mother’s Day weekend. Held the same weekend as previous Art on Chocolates, Artfest faced the same threat […]
We’ve got a number of books that came to fruition at the same time to talk about, plus an upcoming appearance at Scintillation of Scions 2018! Last one first: We’ll be driving down Friday to the Sheraton BWI Hotel to showcase our books at Scintillation of Scions 2018. After years of appearing at craft and […]
One fun aspect of Sherlock Holmes fandom is that it gives you a wide field to indulge in your passion, especially if it involves research. There are people who write papers on Victorian history, or who investigate the stories to establish when they occurred. If you’re more interested in room design and furnishings, you can […]
It’s been a long day. The canopy has been set up, the car’s packed with books, and Saturday we’ll be in downtown Hershey for the brand-new Hershey Artfest. This is the rebranded Art on Chocolate that we’ve been selling books at for several years. The two groups that ran that event have split and each […]
Teresa and I spent Saturday at the Hershey Library for its Local Authors Day. More than 30 authors came out to meet the true readers and talk about their books. There was a raffle to give away gift cards, and time set aside for the authors to talk about anything they wanted, whether it be […]
If I believed in the “xxx is my spirit animal” meme, I’d make mine Joy Deja King. She is an inspiration to self-published writers, embracing the virtues of hard work, high energy, creative decision-making, and savvy marketing. My wife and I encountered one of her books at the Dauphin County library’s local authors day I […]
The Dauphin County library system held its annual local authors day at the East Shore branch, so Teresa and I went out to see what was happening. First, we hung out with Samantha Prescott and Sherry Knowlton. We talked a lot about book covers and the process behind getting them designed. I was especially impressed […]