Author Cheatonomics describes techniques that are or should be found offensive or unethical. Adopting these tactics can damage your reputation and sales if you’re caught. The author does not endorse or recommend anything in this chapter. This is included for educational and entertainment purposes only. Last week in Author Cheatonomics, we looked at three ways […]
“Cheatonomics” describes techniques that you should find offensive or unethical. Adopting these tactics can damage your reputation and sales if you’re caught. The author does not endorse or recommend anything in this chapter. This is included for educational and entertainment purposes only. In the book “Freakonomics,” authors Stephen J. Dubner and Steven D. Levitt described […]
Before I begin with today’s excerpt about the Library of Congress’ programs, I want to mention that mega-best-selling author Michael Anderle has a great Facebook group where more than 2,400 authors are helping each other become more successful money-making writers. This is a great group. It’s members are supportive and helpful, giving each other advice […]
It’s bound to happen: You get a Google Alert email for your name or your book title, click on it, and see the Jolly Roger appearing over the horizon. Your ebook is being offered as a free download. Ebook piracy! First bit of advice: Don’t. Panic. Chances are it may not be as bad as […]
I’m a sucker for a good book cover. It’s really hard to do well. Serviceable covers there are plenty, and now that indie publishing is a thing, there’s plenty of places where you can get them for cheap. Which makes me think that the bar is higher for a cover that’ll stop you. For that, […]
Does a writer need publicity? We’ll never know for sure. There are indie writers who are successful without performing what we think of as publicity. They write books that readers want. They provide them in a series, so that readers who like Book #1 will buy Book #2 and so on. If the books become […]
Reviews and awards can be an effective tool in spreading the word about your book. Readers can encounter them on your web site, Amazon Author’s page, and your Twitter, Facebook, and other social media feeds. But buying book reviews has risks as well as rewards. They come in two flavors: reviews and blurbs. A blurb […]
There is nothing quite as wonderful as money. — Monty Python Money makes the world go round. — Cabaret The scary thing about owing your own business is the yawning gap between what you can control and what you can’t. And that fear is doubled when it comes to money. For example, you can’t control […]
It’s said that pressure makes diamonds. It also can make something unexpected. The Winter Arts Show was this past weekend. It was our third appearance at the show. We have done more than a dozen of these, and each time we try to learn something. At the York Book Expo, it was “always do what […]
Next weekend (Nov. 5), we’ll be at the Winter Arts and Crafts Show at Hershey High School. We’ve talked about preparing for book festivals, art shows, conventions, and other special appearances. We’ve talked about whether you should do book signings. We suggested ways to put on a great display and a list of ingredients to […]